SonarX hires Taylor Travis as sales chief to target banks and asset managers

SonarX named former Amberdata sales leader Taylor Travis as head of sales as the blockchain data infrastructure company pushes deeper into banks, asset managers and audit firms. The move comes as SonarX expands its coverage to 130+ blockchains and positions its platform as core infrastructure for institutional crypto adoption.

Why it matters: - SonarX is trying to turn blockchain data into standard infrastructure for institutions that hold, trade or audit digital assets. - The hire adds dedicated sales leadership as SonarX targets banks, asset managers, Big 4 audit firms and other institutional buyers. - The timing lines up with a 2027 U.S. stablecoin framework that could push more firms from pilots into production.

What happened: - SonarX announced that Taylor Travis, formerly head of sales at Amberdata, has joined SonarX as head of sales. - The company said Travis will help bring its data platform to financial institutions, enterprises and crypto-native platforms. - SonarX made the announcement on September 21, 2026.

The details: - SonarX provides real-time and historical blockchain data across more than 130 blockchains. - The platform covers data from genesis to the latest block, with decoded smart contracts and real-time streaming seconds from the chain tip. - SonarX says its delivery is SOC 2 Type II-compliant and can feed directly into the data warehouses customers already use. - In May 2026, SonarX acquired Flipside Crypto’s blockchain data business. - The acquisition doubled SonarX’s customer base, according to the company. - The combined platform now spans more than 700 million wallets, 7 trillion rows and 1,000+ decoded protocols. - SonarX describes that dataset as the largest curated blockchain dataset in the industry. - The company says it supplies data infrastructure for financial institutions, Big 4 audit firms, tax and accounting software, wallet infrastructure, custodians, exchanges, risk and compliance platforms and analytics providers.

Between the lines: - SonarX is betting that institutional crypto adoption will depend less on trading products and more on trusted data plumbing. - Taylor Travis brings experience spanning financial services, digital assets and AI, which SonarX is likely using to bridge legacy finance and blockchain-native markets. - SonarX is also framing its product around auditability and reconciliation, two requirements that matter as regulated firms move toward production use. - The GENIUS Act is set to take effect no later than January 18, 2027, with proposed implementation rules already published by the OCC, FDIC and Treasury. - That regulatory backdrop could increase demand for data systems that can scale, reconcile to transactions and stand up to audit.

What's next: - SonarX plans to use Travis to expand sales into banks, asset managers and audit firms. - The company is positioning its platform as the data layer for stablecoin issuers, tokenized asset platforms and other institutions preparing for a more regulated U.S. market. - SonarX said the next phase of growth is to move its infrastructure from product readiness to broader market adoption.

The bottom line: - SonarX is making a sales push to match its product expansion, betting that institutional blockchain adoption will follow once data access, auditability and scale are solved.